Growth Marketing · 0 to 1
I take startups from zero traffic to a channel that converts.
Demand generation, GTM, and SEO/AEO/GEO for SaaS and CPaaS companies working with lean budgets — where every dollar and every landing page has to earn its keep.
What I do
Growth that survives a limited budget.
Type your paragraMost of my career has been inside startups deciding between hiring and running ads. That constraint shapes how I work — channels that compound instead of channels that need constant spend.ph here
0 → 1 Scaling
Standing up marketing from nothing — positioning, first content, first funnel — for startups with no prior organic presence.
Demand Gen & GTM
Full-funnel go-to-market: landing pages, guest post outreach, and campaigns built around what actually converts, not just traffic.
SEO, AEO & GEO
Traditional search alongside answer-engine and generative-engine optimization — built for how people now find products through AI.
Lean-Budget Growth
Compounding channels over paid spend — the discipline of growing traffic that converts when there's no ad budget to fall back on.
Case Studies
Four companies, four different starting points.
CPaaS · Business SMS
Wire2air TXTimpact
Digital Marketing Manager · Nov 2024–Present
10X
organic traffic in 20 months
Goal
Grow qualified organic traffic and inbound pipeline for a mass-texting and business SMS platform.
Approach
Owned SEO, content marketing, landing pages, social, and compliance-related content end to end — including AEO/GEO work for how buyers now discover CPaaS tools.
Result
10X organic traffic growth in 20 months, with a ~10% conversion rate and 400+ monthly inbound conversions.
Managed WordPress Hosting
WPOven
Digital Marketing Specialist · 2019–2024
134K
organic visits / month
Goal
Build a durable organic acquisition engine in a hosting market dominated by larger, better-funded players.
Approach
SEO-led content and site strategy focused on long-term compounding traffic rather than one-off campaigns.
Result
Grew organic traffic to 134,000 monthly visits.
SaaS · HRMS
CuteHR
Digital Marketing Specialist · 2019–2024
1,500+
customers acquired, incl. Ferrari
Goal
Grow a young HRMS product's customer base from a standing start in a crowded HR-tech category.
Approach
Built out organic acquisition and content alongside a broader marketing push, prioritizing channels that could scale without matching enterprise ad budgets.
Result
Helped CuteHR acquire 1,500+ customers, including enterprise names like Ferrari.
Freelance / Advisory
Sendwo
Growth Consultant · Freelance
0→1
growth advisory
Goal
Advise on early-stage growth strategy outside a full-time role, on a consulting basis.
Approach
Applied the same 0-to-1, budget-conscious growth thinking used at TXTImpact and WPOven, adapted to Sendwo's stage and goals.
Result
Ongoing freelance/advisory engagement focused on demand generation and GTM fundamentals.
Where I Help
Where Rahul helps SaaS companies grow.
My work sits at the intersection of SEO, AI search, content strategy, and SaaS growth — connecting organic visibility with positioning, content, conversion, and measurable business outcomes. The goal: make a company easier to discover, trust, and choose across Google and AI-powered search.
1. SaaS Growth Strategy
SEO, content strategy, keyword opportunities, competitor positioning, conversion-focused organic growth, and scalable acquisition systems.